Grab a pair of Original Feiyue in China@legendary Feiyue 585 Store

By 阿杜.Steward
Shanghai

Feiyue 585 Store

Now let's take a trip to the legendary Feiyue 585 store at Shanghai. It's reported to be the only existing Feiyue shoes store that has a direct root with its original factory. (see Lifeweek's article)


1. How to get there

View Larger Map

Above's a snapshot from Google map, you can use it get yourself familiar its location.
- you can click the blue balloon to see its actual site on the map

- the blue line helps you find a way from the subway Exit to the shop (Total distance:473.831 m )

- if you're taking a cab,it's located on No.585, Changning Distric, Shanghai :)

- Be careful, it's easy to miss.Anyway as more and more people coming from all over to buy original Feiyue, they're now hanging a red paper to help you find them a bit easier "飞跃专卖店 585" (Feiyue 585 store).

2.What's in there ?
Small, the shop is very small that's the first impression when I stepped in, probably much smaller than you ever imagine(only about 5m x 6m) and according to saleswoman Ms.Zhao, it's always crowded with people especially during weekends, coming to buy feiyue shoes and other classical Chinese sneakers like Warriors (another classical sneaker brand rooted in Shanghai), Double starts Sneaker etc.

Shoes were everywhere,lots of shoes,hung on the walls, displayed disorderly in the counters or plies up on the floor. And many brands too, Feiyue, warriors are not quite eye-catching as scattered with other shoes like Converse and Levi's even many other nitch brands (yes,you can get very cheap Converse and Levi's here as well, since the factory of feiyue also do OEM for the C and L brand).

3.Additional info about the visit

Saleswomen were extremely nice. I was curious about what did they think of the successful re-branding of Feiyue in France and is it making any impact on the shop now and in the future. They think branding is important, and they want to understand what a brand is. But they don't have any experience. If you haven't grown up with brands it's hard to understand them. There's a lack of experience in what a brand is and what it takes to build a brand. As to the manufacturer of feiyue (and all these sneakers), TopOne(大博文) is putting much of its capacity in OEM for overseas. Its organizational structure, its human capital and many many others factors causing the change less likely to happen (as least in near future).

Ayi is helping me packing the shoes like wrapping up a Chinese Zongzi,and you don't even get decent box for you shoes. You're probably thinking they're lacking good package design, well that reflects a growing concern over branding among Chinese enterprises.

Chinese brands that are at a disadvantage in the world and to avoid losing control of domestic brands when cooperating with overseas investors.Currently in China, only three in every 10,000 enterprises own intellectual property rights (IPRs) and unique techniques. And more than 60 percent of enterprises do not have trademarks. An enterprise without a trademark is unable to become a famous brand.

Most of "Made-in-China" products are made for overseas firms, thus bearing those firms" trademarks. As a result, the majority of profits, made by taking advantage of a large amount of land and mine resources, as well as cheap labor force and even at the price of environment pollution, do not go to the OEMs (original equipment manufacturer) in China, but their foreign counterparts.If you don't have the skills of marketing, the only way you can differentiate is on price....

Some Chinese brands are gradually edged out of the market and finally disappear in mergers and acquisitions between Chinese and overseas businesses.

As a college student and fans of classical I sincerely want to contribute whatever I can for the revival of Chinese classical brands. Branding is all about intellectual and more importantly emotional connection with people. When people begin to support the image, like from the more brand savvy cities like Beijing, Shanghai and Guangzhou, other second-tier cities will move up in good speed to catch up with the trends. All right, it's time for me to take some initiative, looks cool right? I mean the shoes!!

64 comments:

Lionel said...

Hi. Thanks for the information! I'm visiting Shanghai in January 09 and will definitely drop by.

Just asking if they have many designs and size options there? I would need a UK size 8.

Steward said...

:) you're welcome !
Feiyue Shanghai is waiting. why not drop me your email address and I'll keep you posted via email.

Lionel said...

Sure thing. You could email me at lilpenny80@gmail.com

Looking forward to my trip in January.

ise said...

halo,i'm from kuala lumpur,i just buy feiyue from the legendary 585 store today!! damn cool

阿杜.Steward said...

Hey, Ise
It's great that you like that too !
Are you in Shanghai for tourism ?

ise said...

hi steward,
i come for my art project with the ZENDAI museum of modern art for 1 week in shanghai,so i feel really lucky to get a chance to have this feiyue and visit this legendary 585 shop.
hope to come again to shanghai in future!

Anonymous said...

Hi Steward,

I am from Singapore and just visited Shanghai this week for work. Using your information, I managed to visit the Feiyue 585 store yesterday. Thanks for that although it felt further than the 473.831 m that you mentioned from your blog when I walked from the train station( I used exit 2 of Loushanguanlu station).

There are actually a few 585 units, 585-1 and 585-2 or 585-a, 585-b etc if I remember correctly, so those going might want to note that. The 585 store is nearer the traffic junction. Like you mentioned, shoes are stewn everywhere, with some stacked on on the shelves. Special mention to the owner who served me. She was very helpful, patience and chatty as she took my orders of 11 pairs.

Price wise, I think they increased the price recently after the publicity (I bought the white with blue and red stripes at $28 RMB). Also, not sure if it was only me but I felt some of the shoes which I wanted to buy had really bad imprints of the words "Feiyue" on them, with some wordings fading off and with uneven alignment of the soles joining to the canvas part of the shoe.

Overall, it was quite an experience to have visited this legendary store. Oh by the way, do try the steam xiao long bao next to the shop. They were simply delicious, but be prepared to queue.

阿杜.Steward said...

Hello, dear friend from Singapore !

I'm so glad that my posts are helpful and know that you had a great time visiting Shanghai !

Can you drop me your email here or via steward.du@gmail.com ? I'd like to invite you for a guest post and share your experience with Feiyue with other readers in the world !

lunefin said...

Hi, I've got a question about the prices. Right now urban outfitters has some of the french Feiyue for about USD$50, but I'll be going to Shanghai this summer. Would it be cheaper to buy in Shanghai?

Knox said...

Does anyone know where can I get Feiyues in Beijing? I'm going there in a week.

Anonymous said...

Hi! I tried to find the store yesterday but didn't succeed :( I went out of metro station and was unable to locate the sore. Could you please provide more detailed instructions which direction to go? Thanks!

Anonymous said...

Hi, I'm heading to Shanghai next week (May 25) and was wondering if someone can verify that the Feiyue 585 Store is still at the location specified in this blog post. The most recent comment stated he/she couldn't find the store, so I'm wondering if it's moved or just simply this person was a bit geographically challenged :)
Thanks!

trainers shoes said...

Well I like your blog and just remind my shopping time, shoes were everywhere, lots of shoes,hung on the walls, displayed disorderly in the counters but some times its very hard to take any decision about trainers shoes.

Anthea said...

Hi Steward!

I am also from Singapore, in Shanghai now for an internship. I plan to check out the shop soon! Do you know how much a pair costs on average? Can we haggle? Thanks!

Anonymous said...

Hi!
My girlfriend and I are in Hong Kong and were hoping to find some funky color Feiyues here at a decent price. The D-Mop stores on the Feiyue web site have stopped carrying them. Anyone know a good place in Hong Kong with a good selection of them? (We're only here for another day. I wish I had found your blog sooner)
Thanks!

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Anonymous said...

I just was at the 585 store in Shanghai on May16, 2012. Make sure you walk the entire block if you are having a hard time finding it and are coming from the opposite direction as the traffic; the store is at the beginning of the stores on the block if you are traveling in the same direction as the traffic. They charged me 35 RMB for the simple black ones and 70 RMB for the "shell toe" white ones. They only went down to 100 RMB total (5 RMB off) after several haggling attempts. Female shopkeeper with glasses waited on us and was friendly and helpful.

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