The coolest Chirstmas gift this year!

By 阿杜.Steward

This is the coolest Christmas gift for me this year - the BOOK OF WARRIORS !!!
It arrived safe and sound today from friend Shumeng in Finland, who's the author of the book.


About the Shumeng & the book
Shumeng is overseas Chinese from Helsinki, Finland.“Book of Warriors” is her attempt to tell the world about Warrior sneakers. In order to do so, She released a photography book featuring people who still wear them, each book accompanied by a pair of WB-1 Warriors.
For more, visit Shumeng's website.

Merry Christmas, and for those who're still in the fight with final exams like me, add oil!
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Some beautiful Feiyue photos from Troy's blog

Some beautiful Feiyue photos from Marcus Troy's blog (a forward thinker, cool hunter, trend setter, fashion addict, footwear aficionado, retail nerd and creative visionary....)

Permission for the quotation by Marcus : P to steward.du

Hey Steward!

Thanks for reading. You can take those pictures for sure. ...
Sent from my BlackBerry device on the Rogers Wireless Network


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Feiyue on Beijing TV

By 阿杜.Steward

Media coverage of Chinese classical sneakers on Beijing TV, which put together many vivid illustrations of the shoes.

In this clip, you will find,
- Other types of Classical sneakers besides Feiyue and Warriors
- Where to grab a pair of those in Beijing
- A comparison between original Feiyue and the French redesign version
- And also some collectors of the shoes will be telling stories you probably you already knew :P
- …

For high quality of this clip, please visit Continue Reading...

Hey,how do you like my design ?

By 阿杜.Steward

Hey, just would like to know how you guys like my freshly designed poster for Feiyue. Actually I stole this idea from an ad hanger on the street the other day :P

-I'm pretty satisfied with this vintage touch of combination
-"请走型人道" and Feiyue's double arrows symbol "<<". -In Chinese,“请走型人道” has the same pronunciation with "请走行人道",which means, "Please Follow the Zebra Crossing".

-while-“型” in Chinese, means fashionable,stylish, and “人” means people.

Now you learn Chinese on this as well :) ,"型人"->stylish person, "行人" pedestrian.

Have a good days! Continue Reading...

Grab a pair of Feiyue in LA !

By 阿杜.Steward

This morning a friend from USA sent me a link of "Lions Den". It's a garment shop who choose its own fashion labels and favors Chinese element ambience as well. You won't find large paragraph of text introduction or fancy flash animation on its website, but with a simply click through you would probably be glued by what they offer.

What I like best is that they put on the site photos of youngster wearing Tees and other accessory from the shop, instead of officially well-designed sexy professional model. Well maybe I can email them my photo to see if there is a chance to get published :P

Oh,last thing, our favorite icon Feiyue shoes and T-shirts are also available in this shop in LA. No idea if it's the first shop that brings in this hit in USA, but sincerely hope they would make another sweep like they did in Europe over the last few years.

And today is Chinese lural date Aug 15th, happy Mid-Autumn Festival to everyone,enjoy your mooncake :)

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Grab a pair of Original Feiyue in China@legendary Feiyue 585 Store

By 阿杜.Steward

Feiyue 585 Store

Now let's take a trip to the legendary Feiyue 585 store at Shanghai. It's reported to be the only existing Feiyue shoes store that has a direct root with its original factory. (see Lifeweek's article)

1. How to get there

View Larger Map

Above's a snapshot from Google map, you can use it get yourself familiar its location.
- you can click the blue balloon to see its actual site on the map

- the blue line helps you find a way from the subway Exit to the shop (Total distance:473.831 m )

- if you're taking a cab,it's located on No.585, Changning Distric, Shanghai :)

- Be careful, it's easy to miss.Anyway as more and more people coming from all over to buy original Feiyue, they're now hanging a red paper to help you find them a bit easier "飞跃专卖店 585" (Feiyue 585 store).

2.What's in there ?
Small, the shop is very small that's the first impression when I stepped in, probably much smaller than you ever imagine(only about 5m x 6m) and according to saleswoman Ms.Zhao, it's always crowded with people especially during weekends, coming to buy feiyue shoes and other classical Chinese sneakers like Warriors (another classical sneaker brand rooted in Shanghai), Double starts Sneaker etc.

Shoes were everywhere,lots of shoes,hung on the walls, displayed disorderly in the counters or plies up on the floor. And many brands too, Feiyue, warriors are not quite eye-catching as scattered with other shoes like Converse and Levi's even many other nitch brands (yes,you can get very cheap Converse and Levi's here as well, since the factory of feiyue also do OEM for the C and L brand).

3.Additional info about the visit

Saleswomen were extremely nice. I was curious about what did they think of the successful re-branding of Feiyue in France and is it making any impact on the shop now and in the future. They think branding is important, and they want to understand what a brand is. But they don't have any experience. If you haven't grown up with brands it's hard to understand them. There's a lack of experience in what a brand is and what it takes to build a brand. As to the manufacturer of feiyue (and all these sneakers), TopOne(大博文) is putting much of its capacity in OEM for overseas. Its organizational structure, its human capital and many many others factors causing the change less likely to happen (as least in near future).

Ayi is helping me packing the shoes like wrapping up a Chinese Zongzi,and you don't even get decent box for you shoes. You're probably thinking they're lacking good package design, well that reflects a growing concern over branding among Chinese enterprises.

Chinese brands that are at a disadvantage in the world and to avoid losing control of domestic brands when cooperating with overseas investors.Currently in China, only three in every 10,000 enterprises own intellectual property rights (IPRs) and unique techniques. And more than 60 percent of enterprises do not have trademarks. An enterprise without a trademark is unable to become a famous brand.

Most of "Made-in-China" products are made for overseas firms, thus bearing those firms" trademarks. As a result, the majority of profits, made by taking advantage of a large amount of land and mine resources, as well as cheap labor force and even at the price of environment pollution, do not go to the OEMs (original equipment manufacturer) in China, but their foreign counterparts.If you don't have the skills of marketing, the only way you can differentiate is on price....

Some Chinese brands are gradually edged out of the market and finally disappear in mergers and acquisitions between Chinese and overseas businesses.

As a college student and fans of classical I sincerely want to contribute whatever I can for the revival of Chinese classical brands. Branding is all about intellectual and more importantly emotional connection with people. When people begin to support the image, like from the more brand savvy cities like Beijing, Shanghai and Guangzhou, other second-tier cities will move up in good speed to catch up with the trends. All right, it's time for me to take some initiative, looks cool right? I mean the shoes!!
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My NIKE Human Race @ Shanghai 08.31.08

By 阿杜.Steward

About What is the Nike+ Human Race?

On 08.31.08, Nike is making a statement like no other before. Nike is putting on the World’s Largest Running Event. The 10k event will be the ultimate runner experience.
1. About my race

Overall, it was a great race, it was challenging and fresh (to most people including me, never experienced a race as far as 10K). When on the subway before the race that morning, everyone in red Tee-shirt and running shorts was agog about the game. You should know when running in such a large folk (approximately15 thousands of runners in Shanghai), it certainly provides you some additional push. It’s not only about competition,but also people enjoy being part of such a huge event and air of shared goal permeated.

So how was the race result for me? Er….as I mentioned, additional push from the folk, but unfortunately I was in the middle of the less speedy,seemed more like pull than push…yup, that was lame, got chicked and outrun by many runners even female runners 囧~

2. Something special about the race in Shanghai

- Everyone got nice NIKE gear for the race, check my photo- a T-shirt with a unique runner number, a gadget in the shoe that can sense your speed, and a gym sack (don’t understand why organizer required everybody running with it and actually made runners very uncomfortable when running.)

- Rain began to pour as soon as the race began at 7 am, stopped before 7:40 am, but the ground was wet through. It was a rainy day and has showers regularly during the whole race. Well it hampered the progress yet at least we didn’t have a burning sun :)

- I got interviewed by NIKE people :J

- By the road, plenty of water stations and bananas and even cheer girls. As giveaway after the race, everyone can get free Red T shirt (I am 180cm but got a S size Tee,囧) and gym coupon plus concert ticket for罗志祥,范玮琪,羽泉and胡彦斌 .

- The whole event was great , except the organizing was a bit messy, folk complained. But just let go the unpleasant, it's still unforgettable.

Besides an amateur athlete, here's some analyzing stuff as a part time consultant, hah~

3. Why it rocks

- Making different. Biggest running event over the world ever. 25 Cities around the globe and nearly thousands of thousands of people participating. To its participant, think about how cool it is, most of us never experienced 10K, and it provides a global connection point for everybody.

- Good timing. Right after the rocking Olympics, you should like to take some sport after watching the Beijing Olympics, well it is time. Let celebrate sports with our physical involvement!

- Combining NIKE + digital running world with physical. NIKE plus is a fresh concept from collaboration between two much-admired companies, NIKE and Apple. (Nike Plus is a technology that allows runner’s shoes to communicate with their iPod Nanos, it’s able to measure your distance, pace, time and calories burned during running). Your exercise now has data illustration, you can choose to upload to your blog for example and share with anyone in the world.

- Good geography selected. Many reason for selecting these 25 cities in the world, one of this is that it showcased many most famous landmarks in the world. My friend in Taiwan race through Taipei 101, and NY of course they ran pass Manhattan, UK through central London (but for Shanghai, we have a urgent location plan changed, and we only ran in and out the suburb Century Park,囧).

- It’s linked with charities. Disaster happened, and it people united. we are doing this for thing that’s so meaningful, delivering message about love and shared vision.

4. Some after-event suggestions

- Make it social. I was shocked when I entered the NIKE + website to check my result for the race(you can head over for result). I simply input my Chinese Name and my data pop out! And another email will be pushed to my email address with more detailed information ,since I left my contact info when signing up for the race. So it’s a good chance, if NIKE make the most out of this information. If you like SNS such as facebook and xiaonei etc, you should be excited to know those people also running in the race afterwards. We can share photo, article and video with people running in other side of the world, even make friends with them. NIKE don’t have to build a website for this, can simply archive this by some collaboration with SNS website. In that case, it’s gonna rock for a longer time.

Did you run the race too, how do you like it if yes and what do you think if you missed the chance? There should be more such similar events in the future,anyway, marinating body fitness is something you should always keep in mind! Continue Reading...

Hvw8 Feiyue shoes on Mag SHOOK

The UK-based magazine Shook just released their third issue this week featuring Detroiters such as Danny Brown, Osborne, Samiyam, and Channel One. Shook is quickly becoming a respected magazine of urban music globally. The first three issue can be downloaded in PDF format on their site, but




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Best basketball anime ever-Slam Dunk

Still familiar with this ? It's Slam Dunk, one of the best anime ever. When in high school, many young people joined basketball due to inspiration of SD. It's incredibly cute and fun!

How do you like it ?actually remind you a bit of those days when playing basket ball and with a pair of warriors sneakers too?(it may not feel as good as NIKE but still cool!) It's a pity they stop the production on television after the national tournament, but you can take a review of the whole stories on the appended links, enjoy~

· Volume 01
· Volume 02
· Volume 03
· Volume 04
· Volume 05
· Volume 06
and please edit the address a bit if you want to read more,
eg. , it's for volume 07. Continue Reading...

Warriors sneakers on Japanese famous manga?

What's are they?
It's a character from the famous Japanese manga Slam Dunk. Do you think the shoes he's wearing is kinda like Chinese sneaker-Warriors model WK-1?
hah, I know they can't be the same though ,but it still looks cool isn't it?

About Slam Dunk (manga)
Series Starts 10.16.1993

Series Ends 03.23.1996

Number of Episodes 101

Author/Artist Takhikou Inoue

Slam Dunk includes four OVAs

The Series revolves around Hanamichi Sakuragi, a high school freshman who is prone to fisticuffs and street fights. He falls head over heels in love with A girl named Haruko. Unfortunately, Haruko has an uncurable crush on the basketball club's popular small forward Kaede Rukawa. So what does our tall redhead do? He joins the basketball team of course -- even though he doesn't know a thing about the sport. And so the fun begins...

People watch Slam Dunk for the excitement of sports television with the added dimension of soap operatic drama. In watching an NBA game, you’re going to know who scored how many points and who got fouled out how many times... in watching Shohoku take on another high school team, you get that plus the chance to delve into the players’ lives and see what inspires them to dazzle us on the court. Definitely a spell-binding and heart-stopping viewing experience.

Slam Dunk has excellent characterization that makes it likeable by all. We find ourselves drawn into the workings of each character’s mind during the game.

The manga was originally licensed in North America to the now-defunct Gutsoon! Entertainment and serialized in Raijin Comics during 2003 and 2004 before Gutsoon folded. The license has since been picked up by VIZ Media, who confirmed at Comic Con International 2007 that will start publishing the series in September 2008. A preview of the series was published in the December 2007 issue of Shonen Jump[4] It was also stated in the April 2008 issue that starting in the next issue, the series would appear in the monthly lineup. Another English version has been published in Singapore by Chuang Yi.


We do not sell Manga Comics or the DVD sets for Slam Dunk over here. However, if you have interest about this amazing manga that strongly influenced many teenagers, try google it. There are plenty of other sites that offer such.

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About us

Admin of the blog

Hi, My name is Steward. I'm a native Chinese student in Shanghai, where I got a fantastic and formative education. I collaborate with friends to write this blog about Feiyue shoes (clike to know more background of the shoes), as I observe many people are eager to know about Feiyue and other Chinese classical brands. However much of the information are only available in Chinese on web, making it difficult for the spread. And that gives me the push to create this blog.
Posts, data collected from various sources, and all put into English, provides an informative overview of the shoes. Hope you enjoy it.
Feel free to contact us if you're interested in any topic we ever involved.

Email: steward.du(at)

Contribute to this blog
(Suggested by some readers)I am currently launching a series of posts about stories of Feiyue fans around the world. So,if you'd be interested in sharing your experience as a guest post - DO NOT HESITATE TO SHOOT ME AN EMAIL !

Cheers ! Continue Reading...

Various ways to tie your shoes!

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Beijing Brand Battle

It's an article I found from Landor (a branding company with 24 global offices and 854 talented people.) about Feiyue and let's see how they reviewed the hit. - Steward

Bubbling under the line

This summer IWOM spread beyond the borders and interestingly enough, Chinese old-school sports brands are making a comeback among the right crowd. Sneakers from such brands as Feiyue (meaning Flying Forward), and Shuang Xing (Double Star) were the hottest shoes in China back in the 70s and now are cool again among kids from the Middle Kingdom to the United Kingdom.

Cool Hunting is praising the comfortable shoes, and if that wasn’t enough, the shoes are hard to find, even in China, which makes the hunt for them equally exciting. A pair of these sneakers is being sold for as much as 50 EU in London.

In China the buzz started when Orlando Bloom was photographed wearing a pair of Feiyue. The photo quickly spread through BBSes and sparkled among netizens, leading to a cult following, including such tributes as the photo book by a Chinese graphic design student and the coveted “Warrior” t-shirts in Beijing, which I bought myself at the Gu Lou area.

From Mr. Bloom playing an Elf in the Lord of the Rings movies to wearing Feiyue, the “flying forward” sneakers, it makes me wonder whether this is a clever below-the-line move or one of the most curious brand hijacks we are about to witness, all thanks to P2P (online peer to peer) power.

Keywords: bbs, feiyue, internet word of mouth, iwom, shuang xing [see full text here]
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A review of Feiyue Martial Arts shoe when used for Parkour

I found this awesome review of Feiyue on, posted by Tony. I strongly recommend it for those want to try Feiyue out! (Steward)

[See full text version here]


Feiyue started in the 1920's in Shanghai, China. The name is pronounce Fay-Wee. Like a girls name, and then the thing you say when you go down a slide. They have been popular in the martial arts community for years due to their comfort and almost imperceptible weight. Recently Feiyue has started to court the Parkour community, claiming it's lightweight, flexible shoe would be perfect for training. They come in a huge amount of colors variations (each of which has it's own name), though many retailers only carry white or black only. Considering their popularity in martial arts, and their extremely affordable price, I decided to give them a try.

Where I found them
I went searching on Amazon to try and find a competitive price and discovered that they almost exclusively sell for $14.99. With shipping, it cost me 23 bucks. Not too shabby for a pair of shoes.

First impressions
My first impressions as I pulled them out of the box, was that they were 15 dollar shoes. The came in a clear plastic sleeve, and when I opened it up, it stank of that new rubber smell. They basically look like Chuck Taylors designed for running. Thin canvas body, with a thick rubber sole, and a strip of rubber around the whole thing. I put them on, and found they felt somewhat odd on my feet. The sole of the shoes seems to stick out more towards the middle of the foot, so it's almost feels like your feet are wider than the shoe. It's not an uncomfortable feeling, it's just very different from any shoes I've worn. It gives the impression that you're balancing on something. More on that later.

So I've had mine for nearly a month now, and I wear them pretty much daily. I find them very comfortable in that bare foot sort of way. Also, with the thin heels encouraging me to stand on the balls of my feet I find myself always wanting to bounce around. These shoes literally make me want to train more than other shoes. Sounds weird I know, but it's the God's honest truth. The lightness of them, and the way you can feel the ground, it makes you hyper aware of your feet, which just makes me want to run and jump.

[See full text version here]

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Feiyue Parkour training

Parkour (sometimes abbreviated to PK) or l'art du déplacement(English: the art of movement) is an activity with the aim of moving from one point to another as efficiently and quickly as possible, using principally the abilities of the human body. It is meant to help one overcome obstacles, which can be anything in the surrounding environment—from branches and rocks to rails and concrete walls—and can be practised in both rural and urban areas. Parkour practitioners are referred to as traceurs, or traceuses for females. Continue Reading...

Group"Return of Feiyue" on Facebook created!

Dear Friends,

I created a group on Facebook several minutes ago, with the same name of the blog “Return of Feiyue_飞跃归来”.

With the impact of this social network system, hope more fans will be grabbed in. The subtext to the group is consistent with what I’ve been doing, facilitate free expression of ideas, bridges deep cultural divides. (oh! It’s one of the centeral concept behinds the Olympics,lol)


Steward.Xiaodong invited you to join the Facebook group "Return of Feiyue_飞跃归来".
To see more details and confirm this group invitation, follow the link below:

The Facebook Team



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Redesign: Memo of Warrior

We do know about what all these old shoes should represent: low in price, durable, their good old days in highschool and finally the most important, some kinds of memory. I can't even remember when is the last time wearing the warrior sneakers and touch basketball like a child, until last night I really repicked them all, just simply from a pairs of warrior.

And here comes the question: at the same time of the continuation of the old warrior, where comes the new life of this "Chinese old school"? With the answer yes, the local design organization AMg and the designer Lijia bring us the chance to discover more possible ways of the Warrior memo. Not only the revolutionary color match, but also the butt shape improvement and new logo style show the the traditional Chinese root of these unconventional sneakers. Plus, the whole design project also includes different posters and sport suits, low-tune but irreplaceable part, which run us back to the 80s China, the days without Nike, Adi and Puma.

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my newly purchased Feiyue

Classical Profile Logo
Feiyue's classical shoe designs feature 2 parallel arrows (in red and blue colors,and the same motif is incorporated into it's Frensh version logo). The shoes take its name Feiyue, in Chinese meaning huge progress. This combination form the highly recognized profile of Feiyue shoes.

the Shoe Tongue
The original version of Feiyue has on the tougue, TOPONE(大博文)'s wording and a star incon as trademark logo. When we compare it with the French version, Topone
s trademark is replaced with Feiyue and two parallel arrows.

Sole of the Shoe
The sole of Feiyue.I would not advise them for running, as the sole does not have much padding. They are excellent for any martial arts requiring a wide range of foot motion or very low stances (like karate/Northern style kung fu/wushu) because they leave the ankles uncovered, allowing a large range of ankle flexibility.The inside of the shoe, you see the size of it.(I wear a #43 lol)They're also good because the flat sole keeps you from pronating while doing kicks or being in low stances, which can sprain or strain an ankle

See comments from those wore Feiyue
---Excellent and Comfortable Shoe!---
I do not study martial arts or wear the shoes as intended; however, I do wear these shoes nearly every day and have for about two years. I love these shoes. I have worn through six pairs so far (straight through the soles), yet I continue to buy them. The main reason is because they are incredibly comfortable. If worn indoors or rarely they would certainly be durable enough, but I wear them outside, every day, in the streets of New York, winter and summer. They really are a great shoe: comfortable, inexpensive, nice-looking and they have great traction.

Nice fit
I love them and they are very useful when practing on gravel or concrete. They will stick to matts or wood. Good traction but sometimes to good. Good for stances but not for fluid movement like in capoeria.

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More photos of Feiyue

This is the legendary Feiyue shoes, it's the earliest model of Feiyue (over 70 years )and also the most classical one. It's the very type of shoe Patrice Bastian found in China and brought back to France in 2005.

I know some friends on Facebook that like wearing Feiyue when training Kung Fu. It's the #1 shoe choice for Shaolin monks and masters! Feiyue Martial Arts shoes have a simple, durable canvas lace-up top and a padded yet light sole. The tread is perfect for all styles, providing maximum traction for ultimate performance.
I saw these shoes are sold at high price overseas. Come on ! Friends if you're interested, contact me, and let me get you some original ones in low price. (Steward)

This a series of redesigned Feiyue. After the sales of classical Feiyue proved success in Paris and London, now FEIYUE and other shoe brand are co-operating to design new shoes. Various type of new Feiyue add to the family of Feiyue, but there's something consistant. Because these shoes are all from the same factory in China (TopOne, kown as 大博文 in Chinese), produced in the same facility by the same skilled workers. Besides, TopOne is also doing OEM for other well-known shoe brand like Converse and Levis.

Feiyue are making return, but this time, not only for Kung Fu people, but also for young people who admire individuality and vintage. At the beginning of 2008, Feiyue and Shanghai based photographer Luyao teamed up to create a new series of visuals for the release of the new summer 2008 collection.

In May 2007 Feiyue became a sponsor of WORLDWIDE JAM PARKOUR athletes. "Parkour" is a physical art of French origin, the aim of which is to move from point A to point B as efficiently and quickly as possible, using the abilities of the human body. To many, Parkour is an extreme sport. To others it's a discipline more comparable to martial arts but whatever the description, Parkour encapsulates humn movement in its most beautiful, dynamic and explosive form.

Personally I consider Feiyue is really good fit for Parkour, it's light and durable, furthermore, Feiyue has a literally meaning of flying foward in Chinese !- Steward Continue Reading...

the Book of Warriors

It's a book about Warriors Sneaker(known to Chinese as 回力).

From the author of the book Shumeng Ye:

” My name is Shumeng Ye and I'm a graphic design student from Helsinki. I was born in Kunming, China but I moved as a child to Germany and later to Finland.

Inspired by their unique and classic style, I took pictures of people wearing Warriors in various areas of China in 2007. Now these pictures have been released as the Book of Warriors and each copy is accompanied by a pair of Warrior sneakers. Through my book, I hope to tell the story behind the shoes and I would like show a different side of China. Not the industrial and economical power, but the daily life of a country with its own distinctive sneaker culture.”

Visit the website of the book:

It was just a special chance that I found Shumeng’s works on web, I liked it a lot and sent the link to many friends of mine. I am so happy to know overseas Chinese young people are doing such brilliant contribution to spread something so meaningful.
Looking forward to the meet-up with her this Sept!

- Steward
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